The latest hit in Japan is the all new Noble Pink DS Lite that hit the market earlier this week and has been selling quite well. The first day it was on the marketplace, lines began to form as early as 3 a.m. To purchase the console and many retailers opened their shops early to the satisfaction of hundreds of lined up customers. It is unclear how many were sold, but hundreds of DS Lite fans lined up to be the first to get the Noble Pink version.

This new console has all the same features as the regular DS Lite, the only thing different is the color.

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