New Sony Advertisement uses Racial Tensions

All I can say is what was Sony thinking? In a new advertisement it released to promote the new White PSP, it has a white woman choking a black woman. The advertisement is supposed to mean that the white PSP is better and newer than the black PSP, but using racial differences to promote the idea was definitely not a smart idea and has many people up in arms across the world.

“The days of blacks being portrayed in minstrel shows are long gone, and with good reason,” Rick Callender, president of the San Jose/Silicon Valley chapter of the NAACP (National Association for the Advancement of Colored People), said. “The minstrel show was an awful chapter in history and this ad smacks of that age and time. It is even further unacceptable that some corporations still think it is ok to use racially charged media images. The latest Sony ad conjures up bad memories of when stereotypical and offensive images of people of color were accepted means of selling a product. Sony should immediately apologize and discontinue these archaic advertising tactics.”

“Whether in the US or abroad, using differences in skin color to articulate the fact that your video game console now comes in white can be interpreted as insensitive at best and racist at worst,” California Assemblyman Leland Yee said.

As of late, things have not been going good for the Sony. Many are predicting the PS3 to be a flop because of its high price and this controversy does not help the cause.

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