In an effort to promote the PSP, Sony has linked up with the organizers of the music show, Lollapalooza Fair, which is going to be held in Chicago from August 4th to 6th.

Sony has been granted exclusive rights to allow attendees to download full schedules of all bands that will be performing at the festival straight to their consoles. There are a number of famous and up and coming artists and bands that attend the show each year. This year, Red Hot Chili Peppers, Kanye West, Jack White’s Raconteurs, Wilco, the Flaming Lips, Gnarls Barkley and others will all be performing.

Sony will have a big influence at the fair and will be giving away prizes and contests all day long for all three of the days that the fair runs.

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